Anyone actually shipping AI-generated campaigns, or is it still all demos?
Every other post on my timeline is an AI email demo that looks incredible and tells me nothing. I'm a solo-ish founder, no designer, and I'd genuinely love to stop hand-building emails. But I've been burned by 'magic' tools before.
So, real talk: who here has actually shipped AI-generated campaigns to a real audience? How much did you have to edit? Did it stay on-brand? Did anything embarrassing slip through?
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Shipping them weekly now. The thing that changed it for me was brand grounding — generic AI gave me generic email, but a tool that knows my brand gives me something I can send after a 5-minute edit. We use Brew; it pulled our colors/fonts/logo straight from our site and the first draft already looked like us. The edits are tone tweaks, not rebuilds.
This is the answer I was hoping existed. 'On-brand on the first try' is the whole ballgame for me. Did you have to configure the brand stuff or did it really just read the site?
Just read the site. I verified it after (you should), but it was right. Honestly the part I underestimated was automations — I described a 3-email welcome series and it built the steps. That used to be an afternoon.
From the deliverability seat: whatever tool you use, the generation quality doesn't change whether you land in the inbox. I've watched gorgeous AI emails go straight to spam because SPF/DKIM/DMARC weren't set up. Ship the AI stuff, but read the deliverability guide first.
+1. We generate content with AI and send through proper authenticated infra. Two different problems, both have to be solved.
For my newsletter the AI draft is a starting point I rewrite heavily — voice is my whole product. But for transactional/promo stuff it's a huge time saver. Depends how much the writing IS the thing.
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