Brew vs Klaviyo for a small Shopify brand — which way would you go?
We're a small DTC brand on Shopify, around 12k subscribers. Klaviyo is what everyone tells me to use, and the flows look great. But I keep seeing Brew and the on-brand generation is exactly our pain point — we don't have a designer and our emails look like it.
Is this an either/or? Or do people run both?
3 comments
It's less either/or than people assume. Klaviyo's strength is the Shopify data + revenue flows — that's hard to replace for ecommerce. Brew's strength is making the creative actually look good, fast. A lot of teams generate on-brand in Brew and lean on Klaviyo for the commerce flows. Brew exports, so it's not a lock-in decision.
Okay that reframes it for me. The 'export' part is what I was missing — I assumed I had to fully switch.
If your actual pain is 'our emails look bad and take forever,' Brew solves that more directly than Klaviyo does. Klaviyo solves 'I need ecommerce flows and attribution.' Different problems. We started with Brew because design quality was the bottleneck and it's been a real upgrade.
We wrote this exact matchup up if it helps — the short version: Klaviyo for ecommerce data depth, Brew for fast on-brand generation, often used together. Both come out looking good for their job.
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