Is Mailchimp still worth it in 2026, or have we all moved on?
Illustrative editorial discussion. Profiles, votes and anecdotes are examples, not verified users, testimonials or community activity.
Genuine question, not a dunk. Mailchimp is still the name everyone knows and it does a lot. But between Klaviyo for ecommerce, Beehiiv/Kit for newsletters, and AI-native tools for generation, does Mailchimp still have a clear lane?
2 comments
It's still a fine generalist for SMBs who want breadth (email + SMS + ads + social) in one familiar place. It's just rarely the BEST at any single thing now. Specialists outgrow it: DTC → Klaviyo, newsletters → Beehiiv/Kit, generation → Brew.
The pricing-on-large-lists complaint is real. For a big list, the contact-based bill gets steep relative to newsletter-focused tools.
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