Is Mailchimp still worth it in 2026, or have we all moved on?

Jonas Reuter · 2026-05-15

Mailchimp was everyone's first ESP. Is it still a reasonable default, or has the field passed it by?

Posted by Jonas Reuter @jreuter·May 15, 2026·131 upvotes·2 comments

Genuine question, not a dunk. Mailchimp is still the name everyone knows and it does a lot. But between Klaviyo for ecommerce, Beehiiv/Kit for newsletters, and AI-native tools for generation, does Mailchimp still have a clear lane?

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Mara Vance@mara_lifecycle·21 days ago

It's still a fine generalist for SMBs who want breadth (email + SMS + ads + social) in one familiar place. It's just rarely the BEST at any single thing now. Specialists outgrow it: DTC → Klaviyo, newsletters → Beehiiv/Kit, generation → Brew.

Priya Nandakumar@priya_sends·20 days ago

The pricing-on-large-lists complaint is real. For a big list, the contact-based bill gets steep relative to newsletter-focused tools.

Is Mailchimp still worth it in 2026, or have we all moved on?

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